HUA Universal Arts Entertainment

HUA Universal Arts Entertainment is an an international musical theatre and live entertainment brand part of HUA Universal Group, dedicated to musical theatre and live entertainment. We focus on developing original productions, producing licensed titles, and collaborating with global tours to bring powerful stories from diverse cultures to the world stage.

 

Originally founded in 2021 as HUA Musical International Inc., the company underwent a strategic transformation in 2025 with the establishment of HUA Universal Group as its global parent entity. Alongside this reorganization, the brand was redefined as HUA Universal Arts Entertainment, marking its transition into a multinational production and operations platform.

 

Our work spans original development, international co-productions, licensed productions, and touring strategies. We collaborate with world-class creatives and production partners across Broadway, the West End, Asia, and Europe to elevate theatrical content to broader stages and higher standards.

Our mission is to create resonance and connection—ensuring every performance becomes a living expression of art. Beyond original musicals, we produce licensed adaptations of acclaimed works and present world-class touring productions throughout Asia, delivering global entertainment experiences to wider audiences. From musicals and concerts to family shows and immersive events, each production is a cultural encounter that brings global creativity to life.

 

We believe that art and entertainment transcend language and geography. Through every performance, we aim to connect people and perspectives—and build a global stage for this generation, where live experiences ignite dialogue and imagination.