HUA Universal Arts Entertainment

HUA Universal Arts Entertainment is an international brand dedicated to musical theatre and live entertainment. We focus on developing original productions, producing licensed shows, and collaborating with global touring productions to bring compelling stories from diverse cultures to the world stage.

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Founded in 2021 as HUA Musical International Inc., the company rebranded in 2025 to become HUA Universal Arts Entertainment, marking its transition into a global production and operational network. Our work spans original development, international co-productions, licensed productions, and touring strategy. We collaborate closely with creative professionals and production partners from Broadway, the West End, Asia, and Europe to elevate theatrical content to broader stages and higher standards.

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Our mission is to inspire resonance and connection—ensuring every performance becomes a living expression of art. In addition to developing original musicals, we produce professional adaptations of internationally renowned works, and present world-class touring productions across the Asian region, delivering global entertainment experiences to a wider audience. From musicals and concerts to family shows and immersive events, each production is a cultural encounter that brings global creativity to life.

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We believe that art and entertainment have the power to transcend language and culture. Through every performance, we aim to connect people and perspectives—and build a global stage for this generation, where live theatre becomes a starting point for meaningful cultural dialogue.