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HUA Universal Arts Entertainment
International musical theatre and live entertainment company.
Creating and producing live experiences for the global stage.
HUA Universal Arts Entertainment is an international musical theatre and live entertainment company within HUA Universal Group. The company develops and produces original works, global co-productions, and international touring projects.
Originally founded in 2021 as HUA Musical International Inc., the company underwent a strategic transformation in 2025 with the establishment of HUA Universal Group as its global parent entity. Alongside this reorganization, the brand was redefined as HUA Universal Arts Entertainment, marking its evolution into a multinational production and operations platform.
Our work spans original development, licensed productions, international co-productions, and touring strategy. We collaborate with world-class creatives and production partners to develop, position, and scale theatrical productions for the global stage.
We approach each project from a production and partnership perspective—shaping structure, market strategy, and execution across territories. Depending on the project, we engage as a producer or co-producing partner, working closely with creators, rights holders, and institutions.
We believe that live performance is a powerful medium for cultural connection. Through each production, we aim to connect audiences and perspectives—building a global stage where stories travel, resonate, and endure.
Connecting Cultures, Inspiring the World
Bringing art and entertainment to every stage across the world
Universal Footprint
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Asia — Produced licensed works, original development, and local presentation of international touring productions
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North America — Readings, development workshops, and creative collaborations
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Europe — Co-development, touring dialogue, and cultural exchange
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Australia — Touring collaborations and co-presented live entertainment projects
Leadership & Core Team
Our leadership and core team consist of producers with an international perspective and extensive production experience, working across creative development, production execution, and touring collaboration in multiple markets.
We continue to accompany our work―
crossing cultures to spark resonance with audiences around the world.
Careers at HUA
At HUA Universal Arts Entertainment, we work across borders to create live cultural experiences for a global stage.
We are always interested in working with people who value long-term thinking, professional practice, and international collaboration.
If you are interested in joining HUA, please visit our Careers page or contact careers@huaent.com